Site Demographics
Survey perfomed:	1/2003	3/2005	3/2007
Responses:	~1200	2387	1762
Location
USA - Northwestern	7%	11%	10%
USA - Southwestern	35%	32%	34%
USA - Northcentral	8%	9%	9%
USA - Southcentral	11%	8%	8%
USA - Northeastern	6%	5%	6%
USA - Centraleastern	7%	7%	7%
USA - Southeastern	12%	11%	11%
Canada	6%	6%	5%
United Kingdom	2%	3%	3%
Other Europe	3%	4%	4%
Australia/New Zealand	1%	1%	1%
Mexico/Latin/South America	1%	1%	1%
Japan	<1%	<1%	<1%
Other Asia	<1%	1%	<1%
Africa	<1%	<1%	<1%
Other	1%	1%	<1%
Age
Under 18	5%	3%	3%
18 to 24	13%	11%	10%
25 to 34	42%	35%	31%
35 to 44	21%	29%	31%
45 to 54	13%	14%	17%
55 to 64	5%	6%	7%
65 plus	1%	1%	1%
Education
Some High School	4%	2%	2%
High School	18%	22%	24%
Some College	37%	33%	32%
College	32%	33%	32%
Post graduate	9%	10%	10%
Income Level
Under 15k	7%	12%	5%
15 to 25k	9%	7%	8%
25 to 35k	13%	10%	13%
35 to 50k	18%	16%	16%
50 to 75k	27%	24%	22%
75k plus	26%	30%	36%
Gender
Male	97%	96%	97%
Female	3%	4%	3%
Marital Status
Married	58%	59%	59%
Single	42%	41%	41%
Housing Status
Own	63%	70%	71%
Rent	23%	21%	19%
Live with Family	14%	9%	10%
Samba Users in Household
1	75%	79%	81%
2-3	18%	20%	18%
4 or More	7%	1%	1%
Samba Visits per Day
Less than 1	13%	12%	7%
1	23%	17%	12%
2 to 5	42%	52%	55%
6 to 10	12%	10%	14%
11 or More	10%	9%	12%
Volkswagens Owned
None	6%	7%	6%
1	33%	39%	37%
2 to 4	46%	43%	46%
5 to 9	10%	8%	8%
10 or More	5%	3%	3%
Frequency on Internet per Week
Less than 1	-	1%	1%
1 to 2	-	5%	6%
3 to 5	-	34%	32%
6 to 10	-	25%	28%
11 to 20	-	17%	17%
21 or More	-	17%	16%
VW Related Purchases within last Month
None	-	8%	7%
1 to 2	-	47%	44%
3 to 5	-	35%	37%
6 to 10	-	6%	7%
11 or More	-	4%	5%
Amount Spent on VW Items last Month
Nothing	-	7%	5%
$19 or less	-	9%	6%
$20 to $50	-	18%	15%
$51 to $100	-	37%	42%
$101 or More	-	29%	32%
Most Recent VW Related Purchase
Never	-	4%	3%
Last Week	-	42%	45%
Last Month	-	35%	34%
Last 3 Months	-	10%	9%
More than 3 Months	-	9%	9%